The latest project by brothers Ronan & Erwan Bouroullec for Flos challenges at least two maxims of lighting design.
The first of these maxims, in terms of ceiling fittings, undoubtedly regard the geometric centrality of the light source: chandeliers must be hung up high, at the intersection of the diagonals in those geometric spaces we call rooms.However, Aim declares its independence from such reverence to tradition, proposing a system that, while suspended from the ceiling, is freed from any concept of centrality.
The light can be positioned wherever desired, by hooking it up to the electricity supply on the floor via long cables. The second aesthetic and hence behavioural “break-away” regards precisely those long cables.
The aim is therefore not just a lamp, but an installation in a nutshell. Despite being a faultless industrial product, it references a philosophy of art more than the philosophy of design. In any case, this is not the first time that the French brothers have surprised us with their “lateral
Aim is Powered directly from mains, choose from either a single Aim pendant, or up to a maximum of 5 pendants.
Brand: Flos
Power: 16W
Environment: Indoor
Cable Length: 9 meters
Voltage(V): 220/240V
Bulbs Required: LED 16W 895lm 2700K
Product Weight: 3,2 Kg
Colours: White or Black
Designer: Ronan & Erwan Boyroullec
Dimensions: H:21.1 x Diameter: 24.3 cm
Related Products:
Model: AIM pendant
Product Type: Pendant Lighting
Origin: Italy
Related Collections:
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ABOUT THE BRAND
Flos is an iconic Italian lighting brand renowned for pushing the boundaries of design and technology since 1962. Collaborating with some of the world’s most influential designers, Flos creates timeless lamps, pendants, and architectural lighting that transform spaces with sculptural elegance and innovative materials.