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Flos - Aim Pendant

Flos - Aim Pendant

Regular price £665.00 GBP inc VAT
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The latest project by brothers Ronan & Erwan Bouroullec for Flos challenges at least two maxims of lighting design.

The first of these maxims, in terms of ceiling fittings, undoubtedly regard the geometric centrality of the light source: chandeliers must be hung up high, at the intersection of the diagonals in those geometric spaces we call rooms.

However, Aim declares its independence from such reverence to tradition, proposing a system that, while suspended from the ceiling, is freed from any concept of centrality.

The light can be positioned wherever desired, by hooking it up to the electricity supply on the floor via long cables. The second aesthetic and hence behavioural “break-away” regards precisely those long cables.

Anyone who designs lights has always been taught that the cable is a purely functional element, and as such, it should be hidden and used sparingly. An abundance of cable, especially on the ceiling, was seen as a kind of “temporary solution”. Ronan and Erwan overturn this assumption too.

Not only does Aim potentially reject centrality, but it can also proliferate into a forest of cables. Cables that go up and cables that come down; cables with a clear aesthetic function.

The actual reflector is, after all, less important, simply a fruit hanging from any one of the cables, at a height to be gauged, with an angle of inclination that can be altered.

The aim is therefore not just a lamp, but an installation in a nutshell. Despite being a faultless industrial product, it references a philosophy of art more than the philosophy of design. In any case, this is not the first time that the French brothers have surprised us with their “lateral

The LED can be dimmed with a «Triac for Led» dimmer approved by Flos. Flos does not respond in case of wrong.

Mounting

Ceiling pendant

Electrical

Emergency

Without

Switch On/Off

Dimmable with Leading Edge (Triac) dimmers


 

Physical
Aim

 

 

AimAimAimAimAimAim

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The latest project by brothers Ronan & Erwan Bouroullec for Flos challenges at least two maxims of lighting design.

The first of these maxims, in terms of ceiling fittings, undoubtedly regard the geometric centrality of the light source: chandeliers must be hung up high, at the intersection of the diagonals in those geometric spaces we call rooms.

However, Aim declares its independence from such reverence to tradition, proposing a system that, while suspended from the ceiling, is freed from any concept of centrality.

The light can be positioned wherever desired, by hooking it up to the electricity supply on the floor via long cables. The second aesthetic and hence behavioural “break-away” regards precisely those long cables.

Anyone who designs lights has always been taught that the cable is a purely functional element, and as such, it should be hidden and used sparingly. An abundance of cable, especially on the ceiling, was seen as a kind of “temporary solution”. Ronan and Erwan overturn this assumption too.

Not only does Aim potentially reject centrality, but it can also proliferate into a forest of cables. Cables that go up and cables that come down; cables with a clear aesthetic function.

The actual reflector is, after all, less important, simply a fruit hanging from any one of the cables, at a height to be gauged, with an angle of inclination that can be altered.

The aim is therefore not just a lamp, but an installation in a nutshell. Despite being a faultless industrial product, it references a philosophy of art more than the philosophy of design. In any case, this is not the first time that the French brothers have surprised us with their “lateral

The LED can be dimmed with a «Triac for Led» dimmer approved by Flos. Flos does not respond in case of wrong.

Mounting

Ceiling pendant

Electrical

Emergency

Without

Switch On/Off

Dimmable with Leading Edge (Triac) dimmers


 

Physical
Aim

 

 

AimAimAimAimAimAim

Brand: Flos

Power: 16W

Environment: Indoor

Voltage(V): 220/240V

Bulbs Required: LED 16W 895lm 2700K

Product Weight: 3,2 Kg

Designer: Ronan & Erwan Boyroullec

Dimensions: H:21.1 x Diameter: 24.3 cm

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Product Type: Pendant Lighting

Origin: Italy

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